Campaign details
Brand: KFC Brand owner: Yum! Brands Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Media channels: Email marketing, Mobile & apps, Social mediaBudget: Up to 500k
KFC: From Promotion to Temptation
KFC, a retail brand, launched a campaign in Middle East and Africa to increase app downloads by 35%, increase the number of sessions in the app, keep the average spend per transaction stable, and increase the overall app revenue.
