Jotun Paint: Life Is A Beautiful Mess

Jotun Paint, a paint brand, launched a campaign in Egypt, Saudi Arabia and the UAE to raise awareness of the new paint line, increase penetration, drive sales and change local behaviour.

Campaign details

Brand: Jotun Brand owner: Jotun Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Home improvement Media channels: Online video, Point-of-purchase, In-store Budget: Up to 500k

Executive summary

In the Arab world, a home is a source of pride with the living room at the heart of it all.

And the fear of kids ruining it was so real that families couldn’t hang out in there. In short, life couldn’t be lived there.

Because no one...

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