Campaign details
Brand: Johnson's BabyBrand owner: Johnson & JohnsonLead agency: Impact BBDO DubaiCountry: United Arab Emirates, Saudi ArabiaIndustries: Baby careMedia channels: Online video, Social media, Word of mouth, advocacyBudget: No budget
Executive summary
Babycare is a highly charged emotional category that usually re-enforces a mother's love and care. As a leader in babycare, Johnson's Baby needed to move the discourse to a more modern conversation, to engage younger mothers more with the brand.
The idea:Be in the moment with your baby, not with your phone....