Johnson's Baby: For every little wonder

Jala Fawaz, Jackie Hughes

Leading babycare brand, Johnson's Baby, used a social media strategy in the Kingdom of Saudi Arabia to increase brand love and encourage mums to be in the moment with their child.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & JohnsonLead agency: Impact BBDO DubaiCountry: United Arab Emirates, Saudi ArabiaIndustries: Baby careMedia channels: Online video, Social media, Word of mouth, advocacyBudget: No budget

Executive summary

Babycare is a highly charged emotional category that usually re-enforces a mother's love and care. As a leader in babycare, Johnson's Baby needed to move the discourse to a more modern conversation, to engage younger mothers more with the brand.

The idea:Be in the moment with your baby, not with your phone....

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