Jawwy: The Ramadan campaign that didn't launch during Ramadan

Mario Morby

Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.

Campaign details

Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Social media, Websites & micrositesBudget:...

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