Jawwy: The Fair Telco Company

Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.

Campaign details

Brand: Jawwy Brand owner: STC Agencies: FP7 McCann Dubai, FP7 McCann Riyadh Market: Saudi Arabia Industries: Telephone & internet services Media channels: Online video, Social media, Websites & microsites Budget: 500k-1 million

Executive summary

Saudi Arabia's telecommunications category is dominated by giants with years of experience, funding and brand awareness. Mobile telecom brand Jawwy, by comparison, is a small challenger that's barely four years old. It is the archetypal David to the

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands