Campaign details
Brand: INWIBrand owner: WANA CorporationAgency: Gear 9Market: MoroccoIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Public relations, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
In an increasingly digitalised context, inwi (the Moroccan telephone operator) revolutionised the telecom landscape in Morocco by launching Win By inwi, the first 100% digital telecom plan.
- A 100% digital experience from subscription to customer support
- A 100% flexible and personalised experience: the customer has the power to change their plan according to their needs
- A 100%...