Telecommunications company, inwi, revolutionised the telco landscape in Morocco with the first totally digital telecom plan.

Campaign details

Brand: INWI Brand owner: WANA Corporation Agency: Gear 9 Market: Morocco Industries: Telephone & internet services Media channels: Mobile & apps, Public relations, Television, Websites & microsites Budget: 1 - 3 million

Executive summary

In an increasingly digitalised context, inwi (the Moroccan telephone operator) revolutionised the telecom landscape in Morocco by launching Win By inwi, the first 100% digital telecom plan.

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