Influejenga: Followers & Influencers

Influejenga used a social media-based campaign to raise awareness in Egypt of the potential negative effects of social media influencers.

Campaign details

Brand: Cairo University Brand owner: Cairo University Lead agency: Cairo University Country: Egypt Industries: Educational, universities Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Influejenga is a social ca

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