Campaign details
Brand: Infiniti of Arabian AutomobilesBrand owner: AWRostamaniLead agency: Initiative MENACountry: United Arab EmiratesIndustries: Automotive industry (general)Media channels: Email marketing, Online display, Outdoor, out-of home, Radio & audio, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Twice a year, Infiniti – the premium brand extension of global Japanese auto manufacturer Nissan – runs Automania, a three-week long trade-in event where customers are given the opportunity to trade in their existing vehicle at 15% above the market value (given as a credit towards a new Infiniti).
Strangely...