Infiniti: Gone in six days

Infiniti, the premium brand extension of Japanese auto manufacturer Nissan, used a mix of digital, radio and OOH to revive interest in a historically successful offer in the UAE.

Campaign details

Brand: Infiniti of Arabian AutomobilesBrand owner: AWRostamaniLead agency: Initiative MENACountry: United Arab EmiratesIndustries: Automotive industry (general)Media channels: Email marketing, Online display, Outdoor, out-of home, Radio & audio, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

Twice a year, Infiniti – the premium brand extension of global Japanese auto manufacturer Nissan – runs Automania, a three-week long trade-in event where customers are given the opportunity to trade in their existing vehicle at 15% above the market value (given as a credit towards a new Infiniti).

Strangely...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands