Home Centre: A dad's job

Tahaab Rais, Anna Sadykova

Home furniture retailer, Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.

Campaign details

Brand: Home CentreBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: Dejavu Dubai, Mango Jam StudioMarket: Middle East & North Africa (general region)Sector: Furniture & furnishings retailMedia channels:Content...

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