Campaign details
Brand: Home CentreBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: Dejavu Dubai, Mango Jam StudioMarket: Middle East & North Africa (general region)Sector: Furniture & furnishings retailMedia channels: Content marketing, Merchandise & free gifts, Online video, Public relations, Social media, Television, Word of mouth,influencers Budget: Up to 500k
Executive summary
Fifteen per cent of homes in the Middle East didn't have a father. But single mothers remained a cultural taboo in Arab society, often seen as having failed at being good wives to...