Hilton: Disconnect to Reconnect

Hilton, a hotel brand, launched a campaign in the United Arab Emirates to increase consideration, boost brand affinity, and generate word-of-mouth.

Campaign details

Brand: Hilton Hotels Brand owner: Hilton Hotels Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Hotels Media channels: Word of mouth, Influencers, KOLs, Public relations Budget: Up to 500k

Executive summary

Marketing best practices tell you to squeeze influencers for them to produce as much content as a leading brand can wish for. Hilton did the opposite. Hilton provided a big influencer a blissful break. A big fancy room for a full weekend, and no social media allowed....

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