Brand: Hilton Hotels Brand owner: Hilton Hotels Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Hotels Media channels: Word of mouth, Influencers, KOLs, Public relations Budget: Up to 500k
Marketing best practices tell you to squeeze influencers for them to produce as much content as a leading brand can wish for. Hilton did the opposite. Hilton provided a big influencer a blissful break. A big fancy room for a full weekend, and no social media allowed....