Flash: Reinventing Flash Brand

Safaa Lharti, Quods Ouaissi

Flash, a chewing gum brand, rejuvenated its brand image and connected with Gen Z in Morocco by reinforcing its image as a cool brand.

Campaign details

Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Competitions & contests, Online videoBudget: Up to 500k

Executive summary

Flash is well known in the field of chewing gum in Morocco. It's number one in sales and an iconic brand anchored in people's collective memory. However, to our young target audience, the brand was suffering from an old school image. Our challenge was to rejuvenate the brand image and become more attractive to...

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