Campaign details
Brand: Emirates NBDBrand Owner: Emirates NBDLead Agency: FP7/Dubai, MediaVest SparkCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Direct marketing, Email marketing, Online video, Packaging & design, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand we didn't repeat unsuccessful, product-focused, conventional media advertising. We developed the AC Vests, an innovative product that enabled the outdoor workforce of construction clients to take on the relentless hot...