Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7/DXBCountry: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Online video, Other & ambient media, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Emirates NBD is a leading bank in the United Arab Emirates. To increase acquisitions for its investment savings plans, we focused on an untapped insight: when it comes to savings, parents (rightfully) invest in their children and focus on securing their children's future, forgetting about their own....