Emirates NBD: People with Determination

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7/DXBContributing agencies: Sustainable SquareCountry: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Public relations, Websites & micrositesBudget: 500k - 1 million

Executive summary

Emirates NBD is a banking brand that believes in helping build better lives for everyone and enabling progress for everyone.

The UAE is seen as one of the most inclusive hubs for jobs and opportunities, but while the country has ensured it becomes disabled-friendly, its companies are not open to hiring people with disabilities. Emirates NBD...

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