Campaign details
Brand: Emirates Nation BrandBrand owner: Government of United Arab EmiratesLead agency: FP7 McCann DubaiContributing agency: OMD DubaiMarket: United Arab EmiratesSector: Destinations and locations Media channels: Livestreaming, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In 2020 as the world locked down, the UAE – a small country with big dreams – moved forward to make its next big dream, possible: The first Arab mission to Mars, making it the youngest country to do so (at 49 years...