Emirates Nation Brand: Mars shot

The UAE's nation brand partnered Kevin Hart for its Mars Shot campaign, crowdsourcing a global quest to make the world better.

Campaign details

Brand: Emirates Nation Brand Brand owner: Government of United Arab Emirates Lead agency: FP7 McCann Dubai Contributing agency: OMD Dubai Market: United Arab Emirates Sector: Destinations and locations Media channels: Livestreaming, Online video, Social media, Word of mouth, influencers 1 - 3 million