Campaign details
Brand: Dubai Foundation for Women & ChildrenBrand Owner: Dubai Foundation for Women & ChildrenLead Agency: FP7/DubaiCountry: United Arab EmiratesIndustries: Charities & voluntary organisationsMedia Channels: Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Physically abusing a woman is prohibited in every religion. Yet, it happens.
In Islam, men have been found to misuse religious phrases as a justification for domestic violence, such as: "If you want your wife's attention, you may get it with a light tap." (Religious verse in Islam)
If even...