du: Post Wisely

This case study shows how du, a telecommunications provider, changed consumers' habits about oversharing information on social media, thus increasing brand trust, in the UAE.

Campaign details

Brand: duBrand owner: Emirates Integrated Telecommunications Company (EITC)Lead agency: Leo Burnett DubaiContributing agencies: Starcom Dubai, MSL Group DubaiCountry: United Arab EmiratesIndustries: Telephone & internet services...