du: Post Wisely

This case study shows how du, a telecommunications provider, changed consumers' habits about oversharing information on social media, thus increasing brand trust, in the UAE.

Campaign details

Brand: duBrand owner: Emirates Integrated Telecommunications Company (EITC)Lead agency: Leo Burnett DubaiContributing agencies: Starcom Dubai, MSL Group DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia: Cinema, Events & experiential, Mobile & apps, Online video, Search marketing, Public relations, Social Media, TelevisionBudget: 500k - 1 million

Executive Summary

This case study shows how du, one of the two telecommunications companies in the UAE, warned the population about the risks of exposing private information online, and thus transformed the unconscious behaviour of oversharing.

According to research conducted by...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands