Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Lead agency: FP7 McCann Dubai, FP7 McCann BeirutContributing agencies: McCann Health DubaiMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Merchandise & free gifts, Outdoor & out-of-home, Packaging & design, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

On the day of Ashura, a time of public mourning in the Islamic calendar, hundreds of thousands of Muslims in Lebanon commemorate the death of Imam Hussein by inflicting self-harm as a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands