Dettol: Fight to protect

Dettol, the disinfectant and antiseptic brand, transformed the popular narrative from one of fear to one of confidence to gain share during COVID-19 in the Middle East.

Campaign details

Brand: Dettol Brand owner: Reckitt Benckiser Lead agency: FP7 McCann Dubai Contributing agency: Dejavu Dubai Market: Middle East & North Africa (general region) Industries: Cleaners & detergents Media channels:Content marketing, Integrated, Online video, Packaging & design, Product sampling, Social media, Video on demand 5-10 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands