Coca-Cola: Finding Light in the Dark

This case study shows how Coca-Cola, the carbonated drinks brand, achieved massive earned media support in the Middle East by tackling prejudice with an online video-led campaign.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Lead agency: FP7/Dubai, Memac Ogilvy Dubai Contributing agencies: UM MENA, Dubai Country: Pan Arab Industries: Carbonated soft drinks Media channels: Events & experiential, Online video, Packaging & design, Social media Up to 500k

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