CITC: Safe Internet

Ali Cheikhali

The Communications and Information Technology Commission of Saudi Arabia used a content-based approach to spread awareness of the online risks to children.

Campaign details

Brand: Communications and Information Technology CommissionBrand owner: Communications and Information Technology CommissionLead agency: TBWA\RAAD, TBWA\FULLSTOP.Country: Saudi ArabiaIndustries: Government, social policyMedia channels: Content marketing, Events & experiential, Games & competitions, Merchandise & free gifts, Online video, Public relations, Social media Budget: Up to 500k

Executive summary

As children in Saudi Arabia spend the highest average time in the world on the internet, they are increasingly exposed to online risks. The Communications and Information Technology Commission (CITC), the information and communications technology sector (ICT) regulator in the Kingdom of Saudi Arabia,...

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