Chipsy: Now you can predict the score

Hend Ghorab

This case study describes how potato chip brand, Chipsy, used its packaging as a sports-betting medium to boost sales in Egypt and leverage its sponsorship of the UEFA Champions League.

Campaign details

Brand: ChipsyBrand Owner: PepsiCo International/Chipsy Food InsdustriesLead Agency: IMPACT BBDO CairoContributing Agencies: OMDCountry: EgyptIndustries: Savoury snacks, potato chipsMedia Channels: Games & competitions, Packaging & design, Sponsorship - sports, TelevisionBudget: 500k - 1 million

Executive summary

This is the story of how Chipsy turned supermarket aisles into a casino floor.

Being the only international potato chip brand, Chipsy was hit the hardest when Egypt's currency was devalued four times. Overnight it went from being everyone's favourite potato chip brand to the brand hardly anyone...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands