Campaign details
Brand: Burger KingBrand owner: Burger KingAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Restaurants & takeawaysMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
To win over young Saudis, Burger King joined their heated football conversation with a stunt trolling Sami Al-Jaber, the previous captain and star-striker of Al-Hilal, Saudi's most successful football club.
The stunt – which aimed to trick the public into thinking that Burger King's account had been hacked by a fan of a rival football club – was timed for after...