British American Tobacco: Vuse. Your Shot of Inspiration

Fabio Medeiros, Raya Rassi, Mauricio Sanaiote

British American Tobacco, a tobacco and nicotine product brand, launched a campaign in the Middle East and Africa to drive trial and purchase, awareness and loyalty.

Campaign details

Brand: Vuse Brand owner: British American Tobacco Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: United Arab Emirates Sector: Nicotine Media channels: Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

In a region that craves creativity and innovation, Vuse found a reason to exist by becoming a mouthpiece for the creative generation. As one of the most innovative and advanced vaping brands, Vuse saw an opportunity to responsibly inspire smokers to harness their creative potential by building connections, conversations and creating a...

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