Beit Al Baraka: Making this place their home

Emile Atallah, Tahaab Rais, Carl Bou Abdallah

Lebanese NGO Beit Al Baraka launched an innovative payment card to help underprivileged elderly in a way that would empower them and preserve their dignity.

Campaign details

Brand: Beit Al BarakaBrand owner: Beit Al BarakaAgencies: FP7 McCann Beirut, FP7 McCann DubaiMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

'Plant...

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