Babyshop: The Gift of Mom

Tahaab Rais

Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupAgency: FP7 McCann DubaiContributing agency: DejavuMarket: United Arab EmiratesIndustries: Clothing & fashion retailMedia channels:Cinema, Merchandise & free gifts, Mobile & apps, Online...

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