Anghami: Radio Windows

Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.

Campaign details

Brand: Anghami Brand owner: Anghami Agency: In-house Market: Middle East & North Africa (general region) Industries: Radio stations & services Media channels: Online video, Social media Budget: No budget

Executive summary

With the sudden outbreak of COVID-19, the whole world was confined at home – overwhelmed by uncertainty and anxiety. Everyone was trying to adapt to this new reality, where life had to happen indoors.