An Nahar: Blank Edition

Arabic daily newspaper An-Nahar, sold a completely blank edition to take a stand against inept politicians and shake the public out of its apathy in Lebanon.

Campaign details

Brand: An Nahar NewspaperBrand owner: An Nahar NewspaperLead agency: Impact BBDOContributing agencies: Dejavu Dubai, OMD DubaiCountry: LebanonIndustries: NewspapersMedia channels: NewspapersBudget: No budget

Executive summary

An-Nahar is the leading daily Arabic language newspaper in Lebanon. It has a long history of standing up for the people in the face of political corruption.

Following the first nationwide elections since 2009, Lebanon, due to political infighting and gridlock, had been without a government for over five months. When it became clear that a number of...

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