Almosafer: Stories of Mecca

Online travel-booking platform Almosafer harnessed the power of UGC in Saudi Arabia to boost post-lockdown bookings.

Campaign details

Brand: Almosafer Brand owner: Seera Group Lead agency: FP7 McCann Riyadh Contributing agencies: FP7 McCann Dubai, Dejavu Dubai Market: Middle East & North Africa (general region) Sector: Travel agents, tour operators Media channels: Social media Up to 500k

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