Al Arabia: Be A Man

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

Campaign details

Brand: Al Arabia Brand owner: Al Arabia Agency: FP7 McCann Riyadh Market: Saudi Arabia Industries: TV channels, services, programmes Media channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites Up to 500k