7Up Redefined

This case study shows how 7Up, the soft drinks brand, grew its sales and brand relevance amongst young Hispanics in the United States by aligning the brand with electronic dance music.

7Up Redefined

Theodora Berenson

Campaign details

Brand owner: Dr Pepper Snapple GroupLead agency: InitiativeBudget: 10 - 20 millionCountry: United StatesIndustry: Non-alcoholic, soft drinksMedia: Content marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Outdoor, out-of-home, Radio, Social media, Sponsorship - event, property, Television

Executive summary

This case study shows how 7Up, a sparkling lemon-lime drink brand, grew their sales and brand relevance amongst young Hispanics in the United States by aligning the brand with electronic dance music. 7UP set out...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands