Campaign details
Brand: YouTube GoBrand owner: GoogleLead agency: PHD Media, EssenceContributing agencies: MullenLowe, RedcomCountry: IndonesiaIndustries: Websites, online services, appsMedia channels: Mobile & apps, Online display, Outdoor, out-of-home, Search marketing, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Origin – While a majority of Indonesia's 100 million (and growing) internet users are aware of YouTube, only about a third use it due to its perception as an internet quota monster with no visibility of how much data get used for watching videos.
Indonesians are...