Wyeth Materna: Two thoughts one goal

This case study explains how Wyeth Materna, a pregnancy nutritional supplement brand, used a social film to bring couples planning families closer together in Hong Kong.

Wyeth Materna: Two thoughts one goal

Deric Wong and Anthony Lau

Campaign details

Brand owner: Wyeth NutritionLead agency: OMD Hong Kong, Wunderman and AGENDA Hong KongBrand: Wyeth MaternaCountry: Hong KongIndustry Non-prescription, OTC productsChannels used: Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Online videoMedia budget: Up to 500k

Executive summary

This case study describes how, in planning for parenthood, Hong Kong women are usually the more active ones because the men often think there is not much to do, and...

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