Wyeth Materna: Two thoughts one goal
Deric Wong and Anthony Lau
Campaign details
Brand owner: Wyeth NutritionLead agency: OMD Hong Kong, Wunderman and AGENDA Hong KongBrand: Wyeth MaternaCountry: Hong KongIndustry Non-prescription, OTC productsChannels used: Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Online videoMedia budget: Up to 500k
Executive summary
This case study describes how, in planning for parenthood, Hong Kong women are usually the more active ones because the men often think there is not much to do, and...