Windows from Microsoft: Turning middle class homemaker into PC evangelists
Divya Sharma and Sumeer Mathur
Campaign details
Brand owner: MicrosoftLead agency: JWTBrand: WindowsCountry: IndiaIndustry Household appliances, durablesChannels used: Cinema, Internet - display, Internet - general, Internet - microsites, Internet - search, Magazines - consumer, Mobile and apps, Newspapers, Other and ambient media, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Radio, TelevisionMedia budget: 1 - 3 million
Executive summary
Personal computers (PCs) had been ambitious India's access to the world. However, smartphones soon entered the market and...