Campaign details
Brand: Volvo CarsBrand owner: Volvo Auto India Pvt. Ltd.Lead agency: MindshareContributing agency: GreyMarket: IndiaIndustries: Automakers & marques, Luxury automotiveMedia channels: Events & experiential, Magazines - consumer, Newspapers, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Volvo Cars wanted to establish itself as an environmentally responsible auto brand in India and differentiate itself from German-made luxury automobile brands. It was critical for Volvo Cars to intervene and provide environmental solutions in India, which has 14 of the 15 most air-polluted cities in...