Volvo Cars: #BreatheFree – Democratizing Clean Air

Volvo Cars activated a location-based multimedia campaign to establish itself as an environmentally responsible auto brand in India and differentiate itself from German-made luxury automobile brands.

Campaign details

Brand: Volvo CarsBrand owner: Volvo Auto India Pvt. Ltd.Lead agency: MindshareContributing agency: GreyMarket: IndiaIndustries: Automakers & marques, Luxury automotiveMedia channels: Events & experiential, Magazines - consumer, Newspapers, Online video, Social mediaBudget: 500k - 1 million

Executive summary

Volvo Cars wanted to establish itself as an environmentally responsible auto brand in India and differentiate itself from German-made luxury automobile brands. It was critical for Volvo Cars to intervene and provide environmental solutions in India, which has 14 of the 15 most air-polluted cities in...

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