Voiz: The Secret

Voiz, the waffle and biscuit brand, in the face of intense competition and a crowded market, maintained its market share and shelf space and increased the price of its product by using social media to stand out to its teen audience.

Campaign details

Brand: VoizBrand owner: Monde Nissin (Thailand) Co., LtdLead agency: Ogilvy Group ThailandCountry: ThailandIndustries: Bread, cake, biscuitsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Voiz, the waffle and biscuit...