Brand: Verena Sure
Brand owner: Verena International Co. Ltd.
Lead agency: McCann Worldgroup Thailand
Industries: Functional foods, supplements
Media channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites
Budget: No budget
Verena Sure is an over-the-counter diet product sold by a local Thai brand.
With zero media budget, being a relatively unknown brand, and having to overcome communications challenges due to the strict FDA regulations in Thailand, Verena Sure needed to intrigue the nation through a captivating campaign.
With many things working against it, the campaign had to be one everyone instinctively wanted to watch.
This campaign had the following three objectives:
- Awareness, via owned platforms
- Engagement, by interaction
- Sales, by lead generation