Campaign details

Brand: Unilever Male Grooming (Clear, Rexona, Brylcreem, Axe)
Brand owner: Unilever
Lead agency: Mindshare
Contributing agencies: Ensemble, Havas Immerse
Country: Malaysia
Industries: Deodorants, anti-perspirants, Hair care
Media channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social media
Budget: Up to 500k

Executive summary

Unilever became part of the conversation during World Cup 2018 – without even being an official sponsor. Our dynamic and adaptive creative solution cut through the clutter and increased the relevance of our message. Overall execution resulted in not only an increase in audience interaction, but also in tangible business impact.

Market background and cultural context