UCash & Shwapno: Project AgroBanking

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Campaign details

Brand: UCash & ShwapnoBrand owner: United Commercial Bank Ltd. & ShwapnoAgency: Grey Bangladesh Market: BangladeshIndustries: Banks, Supermarkets & grocery storesMedia channels:Online video, Outdoor, out-of-home, Radio & audio,...

Not a subscriber?

Schedule your live demo with our team today