TRESemmé: E-Com Detox

Ha Tran

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Campaign details

Brand: TRESemméBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Facebook, ShopalystCountry: VietnamIndustries: Hair careMedia channels: Mechandise & free gifts, Mobile & apps, Social mediaBudget: 500k - 1 million

Executive summary

Detox is a major trend in health and beauty, emerging in haircare in developed markets but not yet present in Vietnam. Haircare brand TRESemmé captured this opportunity to launch its new variant, Salon Detox, a salon-quality range for healthy and strong salon-gorgeous hair. The campaign's objective was to maximise awareness and trial. Besides the...

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