Campaign details
Brand: Titan JuxtBrand owner: Titan Company LimitedLead agency: Ogilvy & MatherContributing agencies: 22feet Tribal Worldwide Private Limited, Maxus IndiaCountry: IndiaIndustries: Personal accessoriesMedia channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Titan is the market leader in the Indian watch market – a 30-year-old brand that commands a lot of trust and respect among its customers.
Digital technology had started to influence the watch category and by the time Titan was ready with...