Campaign details

Brand: Titan Juxt
Brand owner: Titan Company Limited
Lead agency: Ogilvy & Mather
Contributing agencies: 22feet Tribal Worldwide Private Limited, Maxus India
Country: India
Industries: Personal accessories
Media channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Word of mouth, advocacy
Budget: 1 - 3 million

Executive summary

Titan is the market leader in the Indian watch market – a 30-year-old brand that commands a lot of trust and respect among its customers.

Digital technology had started to influence the watch category and by the time Titan was ready with Titan Juxt, its first smartwatch, the international tech brands had already established their presence in the market. They came with strong tech credentials and advanced smart features. Titan was a late entrant and, moreover, the product didn't have any unique smart feature.