Tiger Beer: Tiger Street Football Cambodia

Beer brand Tiger used TV print and OOH to build awareness of its Street Football Festival and boost sales in Cambodia.

Campaign details

Brand: Tiger BeerBrand owner: Cambodia Brewery Limited, a Part of the Heineken CompanyLead agency: Cream CambodiaContributing agencies: Activator (Cream’s Activation Agency)Country: CambodiaIndustries: Beer & CiderMedia channels: Content marketing, Online display, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Social media, Sponsorship - sports, TelevisionBudget: Up to 500k

Executive summary

The Tiger Street Football Festival (TSFF) has successfully grown year on year to become, in its fourth year, Tiger Beer's primary consumer marketing activity.

With mainstream beer comprising 90% of total market...

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