Campaign details

Brand: Tiger Beer
Brand owner: Cambodia Brewery Limited, a Part of the Heineken Company
Lead agency: Cream Cambodia
Contributing agencies: Activator (Cream’s Activation Agency)
Country: Cambodia
Industries: Beer & Cider
Media channels: Content marketing, Online display, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Social media, Sponsorship - sports, Television
Budget: Up to 500k

Executive summary

The Tiger Street Football Festival (TSFF) has successfully grown year on year to become, in its fourth year, Tiger Beer's primary consumer marketing activity.

With mainstream beer comprising 90% of total market volume, and as the key volume driver of the premium segment (Heineken as image leader), Cambodia Brewery Limited's Tiger Beer objectively strives to drive growth of the burgeoning premium segment by adding value to the premium brand experience in tangible and meaningful ways.