The Philippines Department of Tourism: It's More Fun In The Philippines

Cristina Buenaventura

This case study describes how the Philippines used a low-budget strategy to tackle an image problem that prevented potential tourists from visiting the country.

The Philippines: It's More Fun In The Philippines

Cristina Buenaventura

Campaign details

Brand owner: The Philippine Department of TourismAgency: BBDO GuerreroBrand: The PhilippinesCountry:Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Hong Kong, India,...

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