Tata Super Ace: Drive Your Own Life

Automobile manufacturer Tata Motors ran an integrated campaign to increase brand awareness and consideration for its Super Ace as a versatile mini-truck in the markets of Vietnam and the Philippines.

Campaign details

Brand: Tata Super AceBrand owner: Tata MotorsLead agency: Rediffusion Y&R IndiaContributing agencies: WaveMaker Philippines, WaveMaker Vietnam, Ogilvy India, WaveMaker IndiaCountry: Philippines,VietnamIndustries: Vans, Trucks, RVsMedia channels: Mobile, Online video, Programmatic display, Social Media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

Tata Motors Limited, a US$45bn organisation, is a leading automobile manufacturer with a portfolio that includes a wide range of cars, utility vehicles, trucks, buses and defence vehicles.

Tata Motors Commercial Vehicles is the market leader in the South Asian markets...

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