Campaign details

Brand: Tata Super Ace
Brand owner: Tata Motors
Lead agency: Rediffusion Y&R India
Contributing agencies: WaveMaker Philippines, WaveMaker Vietnam, Ogilvy India, WaveMaker India
Country: Philippines,Vietnam
Industries: Vans, Trucks, RVs
Media channels: Mobile, Online video, Programmatic display, Social Media, Television, Websites & microsites
Budget: 500k - 1 million

Executive summary

Tata Motors Limited, a US$45bn organisation, is a leading automobile manufacturer with a portfolio that includes a wide range of cars, utility vehicles, trucks, buses and defence vehicles.

Tata Motors Commercial Vehicles is the market leader in the South Asian markets of India, Bangladesh, Sri Lanka and Nepal. Tata Motors exports its range of commercial vehicles from India to more than 45 markets in SAARC, Middle East, Africa, LATAM and ASEAN.