Tata Capital: Salaam Loans

Leo Burnett India

Tata Capital, the bank, increased access to loans and improved its reputation in India by changing its loans approvals process in a social media campaign.

Campaign details

Brand: Tata CapitalBrand owner: Tata GroupLead agency: Leo Burnett India, Indigo ConsultingCountry: IndiaIndustries: Banks, credit cards, loansMedia channels: Online video, Other & ambient media, Public relations, Radio, Social mediaBudget: Up to 500k

Executive summary

Shifting the power of credit approvals from banks to society

Access to organised credit is one of the most fundamental requirements for the development of a country's economy. Unfortunately, 40% of India's population do not have access to organised credit. For the credit assessors, the single important approval criterion for a loan...

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