Stayfree: Project Free Period

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Campaign details

Brand: StayfreeBrand owner: Johnson & Johnson Pvt. Ltd.Lead agency: DDB Mudra GroupCountry: IndiaIndustries: Feminine hygieneMedia channels: Events & experiential, Word of mouth, influencersBudget: Up to 500k

Executive summary


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