Stayfree: Project Free Period

Toru Jhaveri, Sanchari Chakrabarty

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Campaign details

Brand: StayfreeBrand owner: Johnson & Johnson Pvt. Ltd.Lead agency: DDB Mudra GroupCountry: IndiaIndustries: Feminine hygieneMedia channels: Events & experiential, Word of mouth, influencersBudget: Up to 500k

Executive summary

Feminine...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today