StarHub: Life. Hub It!
Xu Weiyi
Campaign details
Brand owner: StarHubAgency: DDB SingaporeBrand: StarHubCountry: SingaporeChannels used: Cinema, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Television, Word of mouth and viralMedia budget:500k - 1 million
Executive summary
Internet and mobile services are getting more innovative, so shouldn't their advertising be more innovative, too? We needed to redefine how we marketed to a...